About Gells LLC

We are Ashley and Richard Perkin - a husband and wife team who launched Gells in 2014 with a signature line of heavyweight nylon belts. We chose 5 bright, happy colors meant to "gel" your outfit together, then quickly expanded into the children's category and have since added hats and apparel to the assortment. We are so excited to be an OFFICIAL Licensee of the NHL and introduce our New Collection of NHL Team Belts (all 32 teams plus vintage will be available). These high-quality and durable ribbon belts are packaged in a sleek reusable tin which makes them extremely giftable and easy to merchandise. As a socially conscious lifestyle brand based in CT we are inspired by our coastal surroundings, New England and the outdoors. Gells products are made for families and those with an active lifestyle who want to look good and feel good about their purchase. (We have four sons ages 8 and under, including a set of twins!) Marrying fashion and philanthropy, Gells (pronounced "Jell-z") donates 5% of each purchase to these THREE partner charities; Breast Cancer Alliance, Thanks USA and Blue Ocean Society. Read their story