About Soul Chocolate

Soul chocolate began in 2015 out of our tiny apartment in Toronto. Our goal was simple: we wanted to make the best chocolate possible. At that time, we believed the best chocolate was one that simply tasted the best. You know, one that was packed full of flavour and complexity. And If you had the chance to try it, it would blow your mind wide open while challenging any ideas you had about what chocolate should taste like. Over the next few years we began to realize that making the best chocolate was not only about the flavour of the finished chocolate, it was about much, much more. What good is the best flavour when those who are supplying your ingredients are not paid fairly for their time and energy? We would say it's not so good at all! So, we decided to source all of our cacao and every single ingredient we use in a transparent and meaningful way. Our ultimate goal is to buy cacao directly from the farmers themselves, which we are working towards each and every day. How amazing would it be to build meaningful relationships with the ones responsible for such tasty chocolate? Plus, we would be able to go travel to them and visit, and explore the beauty that surrounds them! So, what started as a journey to make the best tasting chocolate has evolved. We are sure it will continue to evolve as we grow older as a company and wiser as human beings. We want to make chocolate that is fair for everyone involved. Read their story