About All Fenix

Founded by Melbourne couple Georgia and Jason, All Fenix has been disrupting the activewear industry since 2015. At the core, All Fenix designs functional athleisure wear that embodies versatility; to be worn both to, from and beyond a workout. The brand has since attracted a cult following from A-list celebrities and proudly distributes to some of the largest retailers around the globe. We create limited, premium collections that are designed here in Melbourne. Our team works super hard to deliver new styles each season. Our design, sampling and production process from start to finish takes around 6-8 months per piece, which means there’s a lot of love and work that went into your new favourite sports bra or legging you just purchased!Read their story