About Rainbow Optx

IT’S TIME SUNGLASSES HAD AN AWAKENING. They began as a way to filter out harmful rays. Now, dark, darb lenses filter out everything. Like the vibrancy of the world around you, and all the beautiful, compelling humans in it. Sure, RainbowOPTX color lenses still filter out the bad stuff — 99% of UVA and UVB rays, plus a variety of other bullshit you’d rather do without*. But that’s only the beginning. From grounding to growth, creativity to intuition, each color lens offers unique mood-boosting benefits meant to enhance your internal experience — accompanied by an affirmation to help you live into that truth. No matter which color you choose, they actually brighten your world: sparking conversations, inspiring ideas, shifting perspectives, and encouraging joy. They help us express who we really are, and celebrate that in others. And maybe in the process, stop taking it all so damn seriously. That’s one filter we think everyone should have.Read their story