About Pretty Good Cards

Pretty Good Cards is an independent, woman-owned line of pop art greeting cards and other stationery items based in Valparaiso — the one in Indiana, not the one in Chile. I'm Beth, and I named this brand Pretty Good Cards — PGC for short — as a nod to my Midwestern roots and a tribute to my late mother, Pam, who passed away just after PGC was formed. Those were her initials, and a portion of the proceeds from all sales is donated to Northwestern Memorial Hospital in Chicago in honor of my mom, the original PGC. I started Pretty Good Cards for a handful of reasons, but one of the biggest was that I couldn't find the cards I wanted anywhere. I wanted bold and fun and fast, and I found a lot of peaches and taupes and the same two fonts over and over and over and — OK, you get it. I wanted cards for women like me who grew up with an encyclopedic knowledge of Masters of the Universe and dreams of NBA stardom, cards celebrating under-served pop culture communities that I adore, cards dudes would actually enjoy shopping for, cards for people who admire Rae Dunn’s business acumen but want to barf every time they see a kitchen sign reminding them to EAT. (What was I going to do in here, Rae? Play rugby? Plot a heist?) This is an incomplete list, and I have absolutely nothing against taupe. I just wanted more women like me represented, so if that resonates with you and your phenomenal clientele (I'm assuming), I can't wait to collaborate. All the best, BethRead their story