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A self-professed foodie and entrepreneur, Joanna Mouming has spent more than a decade in the organic food industry. Today, this New York native, who has lived in Iowa for three decades, is launching her own brand: Joanna’s Premium Tonic Syrups. The tonic syrups come in two flavors—Joanna’s Original and Orange Fennel. “One day it occurred to me I was tired of drinking overly sweet gin and tonics,” said Mouming, who lives on a lifestyle farm featured in Dwell Magazine with 50 acres of restored prairie near Wellman, Iowa. “I realized there was no nuance to the tonics. Honestly, they just didn’t taste good.” That prompted Joanna to create her own tonic syrups from scratch using raw citrus juices, spices, real cinchona bark, and other natural ingredients. After perfecting the flavor, she started making the craft tonic syrups in a pot she calls ‘Big Betty’ and still uses today. In 2018, she introduced the hand-bottled tonic syrups exclusively at farmers’ markets—before she had even developed the brand and marketing for her products. “It was a great testing ground and showed me that people loved the product,” Mouming said. Today, Joanna sells her tonics across the Midwest to groceries, farmer's markets, restaurants, and bars, as well as providing consumers a way to purchase her products online.
A self-professed foodie and entrepreneur, Joanna Mouming has spent more than a decade in the organic food industry. Today, this New York native, who has lived in Iowa for three decades, is launching her own brand: Joanna’s Premium Tonic Syrups. The tonic syrups come in two flavors—Joanna’s Original and Orange Fennel. “One day it occurred to me I was tired of drinking overly sweet gin and tonics,” said Mouming, who lives on a lifestyle farm featured in Dwell Magazine with 50 acres of restored prairie near Wellman, Iowa. “I realized there was no nuance to the tonics. Honestly, they just didn’t taste good.” That prompted Joanna to create her own tonic syrups from scratch using raw citrus juices, spices, real cinchona bark, and other natural ingredients. After perfecting the flavor, she started making the craft tonic syrups in a pot she calls ‘Big Betty’ and still uses today. In 2018, she introduced the hand-bottled tonic syrups exclusively at farmers’ markets—before she had even developed the brand and marketing for her products. “It was a great testing ground and showed me that people loved the product,” Mouming said. Today, Joanna sells her tonics across the Midwest to groceries, farmer's markets, restaurants, and bars, as well as providing consumers a way to purchase her products online.
