About Firmo

The emblematic company of Porto, leader in the trade of school items, stationery and office, already has more than 65 years of tradition in the national and international market. With a long industrial tradition, Firmo products accompany generations and have become inseparable symbols of the brand, such as the Caderno Azul, the Caderno Capa Preta, the Seventa or even the Caderno de Estudos. Founded in 1951, by the Santos Carvalho family, the Firm uses the future to remain in the present, without ever forgetting the past and is attentive to changes and market trends. The values, these are still very traditional. Seriousness and rigor; Professionalism and teamwork; Customer Orientation; Quality and sustainability; Ambition. For its business, the Firm chooses as critical success factors the brand's notoriety, the productive efficiency that brings competitiveness, the quality - of the product, the service and the organization - and the ability to differentiate through innovation and design at the product level, and recognizes that its competitive advantages focus on the ability to differentiate presents, the result of the strong component that the design incorporates in its products. The brand recognizes, nowadays, the importance of individuality, which is reflected in its new signature - “O Teu Papel”. Emotionally engaging, differentiating, with an active and responsible role in all areas of activity.Read their story