About by Gina

The by Gina Professional Salon Product Brand was created by Gina Rivera. Rivera is a well-known icon in the world of beauty. Rivera is a Professional Hair Stylists who’s family has been in the Salon Industry since 1929. Rivera skyrocketed to success when the Salon Company she founded, Phenix Salons, became the fastest growing Salon Company in the US, reaching the #25 Spot on The Entrepreneur TOP 500 List in 2017 and surpassing 300 Locations Nationwide. This lead to Rivera starring on the CBS Emmy Award-winning show UNDERCOVER BOSS. After receiving one of the highest Nielsen ratings ever for an episode, she was propelled into the limelight and generated a large fan base inside and outside of the beauty world both domestically and internationally. Additionally, Rivera is a seasoned columnist who has been published over 300 times. She can be seen in well-known publications such as Fashion & Style, Modern Salon, the Huffington Post, Oprah, Today and many others. With over 500,000 Social Media followers, Her “Tips of the Week” have quickly become one of the most well-read posts on the web, providing advice on how to succeed in business and life to fans and enthusiasts. Read their story