About Vital Purple

Vital Purple Cacao is the most powerful cacao in the world. No other cacao offers such a concentrated combination of flavanols, polyphenols, antioxidants, and anthocyanins. It is the first cacao product in the world offered in a completely natural, raw state, not exceeding 85°F (29°C). With our proprietary drying process, we prevent the cacao from fermenting. It’s as if you were cutting open a freshly-picked cacao pod and eating it. Vital Purple cacao is grown at 2,790 feet above sea level in the Puerto Quito Region of Ecuador’s Pichincha province on family-owned farms consisting of less than 24 acres, caring for a National Treasure known as “Pichincha Nacional”. Typically, these Nacional trees are grown around citric fruits, soursop, dragon fruit, and coffee, which adds nutrients to the cacao. In recent years, cacao has been crossbred to make it naturally resistant to pests, dried on the side of the road after it’s harvested, fermented and roasted. Traceability is next to impossible with this strain of cacao since most producers often crossbreed it. Vital Purple aims to entirely reshape how people think about cacao products and chocolate. Through educating on the true power of cacao that is unleashed when processed correctly, we can change millions of lives with this global ingredient. Hundreds of cacao and chocolate companies begin by roasting cacao before combining it with sugar, additives, preservatives, and other ingredients detrimental to our health.Read their story