About Noshi For Kids

Tomo was a stay-at-home dad to two very picky eaters. He became obsessed with finding a solution that didn’t involve conflict. The research he discovered was clear: if you give kids more control at mealtimes they will eat more and stamp their feet less. Tomo’s idea was to create products that kids can take ownership of: food products they can USE as well as eat. He discovered that no other brand was doing this. Noshi was born. There are 75 million kids under the age of 18 in the USA and they All LOVE condiments (in large part because it's the only time during a meal that the're given anything to do!) This is our target audience.Read their story