About Simply Down

Born and raised in Manhattan like the company she heads, Barbara Freeman recognized her love of retail at a young age, when she would shop the fabled NYC department stores with her mother, taking note of inventory, assortments, displays and featured trend items. The idea that each retailer had a story – a point of view – greatly influenced Barbara and when she decided to launch Simply Down, she knew that her company’s narrative would be luxury meets responsible sourcing. That something could be unbelievably beautiful and luxurious yet created with accountability and sensitivity to wholesome resources appealed to Barbara, who instantly knew she had a winner and began to sketch out and conceptualize her unique product, introducing her line to a market saturated with inferior merchandise. Her client list includes more than a smattering of bold-faced names and celebrities who turn to Barbara for the most luxurious pillows and comforters available at market todayRead their story