About Bleuet

Discouraged by the experience of trying to find age-appropriate and comfortable bras and underwear for our tween daughters helped us realize that growing girls like them need more apparel options, especially underwear as well as tools to be more confident in their growing bodies. We realized that they needed underwear and activewear designed for their lives and their bodies. We wanted to design apparel that allowed them to play, learn, sweat and compete with both comfort and confidence. We designed Bleuet for her, and believe that at this stage of her life she needs Bleuet, not lingerie. Our business exists so they will be more and see more. In addition, we launched Bleuet Girls is to empower and support young entrepreneurs by supporting their passion, vision, mission and business. We are especially excited to support ideas, entrepreneurs and female founders whose ideas combine a mission with business through social entrepreneurship starting with Hailey's, Hailey's Haven and Rachel's Bundles of Kindness. We also realized that we needed more information, support, and community as our children began their transition to adolescence. We established Bleuet to support all families through this stage of their child's development. Our purpose goes beyond apparel. Our goal is to support her and all parents to raise strong, confident and kind humans. Love, Liz CEO / Co-Founder / MomRead their story