About Playtex

Playtex Baby is a legacy baby brand with over 80 years of trust, re-built for the modern parent and the modern retail environment. We are best known for the Playtex® Nurser® bottle system—the original disposable liner bottle designed to reduce air ingestion and support comfortable feeding. Today, we’ve taken that core innovation and rebuilt the business with a sharper focus on performance, simplicity, and everyday usability for parents. Our products solve real problems: gas, colic, cleaning fatigue, and feeding inefficiency. We prioritize functional design, rigorous testing, and thoughtful product architecture over trend-driven SKUs. The result is a tight, high-velocity assortment that earns repeat purchases and long-term loyalty. Playtex Baby is sold nationally across major retailers and direct-to-consumer, with strong brand recognition, proven sell-through, and a loyal refill customer base—particularly in consumables like liners. This creates reliable reorders and predictable demand for our retail partners. We are selective about where we wholesale. We work best with retailers who value trusted brands, strong margins, and products parents actively seek out—not impulse items, but staples. If you’re looking for a proven baby brand with modern execution, consistent reorders, and products that parents understand instantly, Playtex Baby delivers.Read their story