About Lulujo Baby

Lulujo is a family owned Canadian company in beautiful Fredericton, New Brunswick where we work, play, and love with the support of our community, families, and friends. Our story begins with a simple idea. In 2008 our founder, Dawn Pottier, was inspired by a product she made for her newborn while on maternity leave. With great confidence in the belief “If I need this product, other moms will, too”, the brand, fondly named after her two children, has grown over the past 15 years to worldwide distribution and a core product line of the softest and sweetest muslin swaddles, blankets, and gifts. Today, our dedicated and passionate team strives to deliver thoughtful and comforting products that are part of a parent’s joyful experience with their baby and to help them create memories. We use premium textiles and create on-trend designs that evoke nostalgia and meet the needs of today’s parent. Read their story