About Simitri

Simitri is a house of handmade and hand crafted clutches, totes and headbands from India. Coming from a milieu of mixed cultures, our skilled artisans are brought up in families that keep alive traditional arts and techniques, which make their way into our modern designs. In the bustling Indian markets and lanes, where a play of lights makes the beads, sequins and crystals flicker and glimmer, we find the inherent pulse of that historic creative chaos, and capture it in each new Simitri design. Our small business makes accessories that go big on style and indulgence because we spend our time and effort creating with the most original designs, sourcing good quality material and thoughtfully handcrafting it into each bag. We do not hurt any animals in the making of our bags. Our raw materials and labor are ethically sourced at fair price. Gayatri Chopra began designing her signature Indian-inspired handbags from her parents’ garage in New Delhi, 2009. After she moved to Philadelphia, she was joined by her sister-in-law, Simran Kaur, who convinced her to expand her business in the United States. Together, they launched SIMITRI from Simran’s kitchen table, and over the last five years their bags have shimmered at the New York Fashion Week, were carried by the U.S. Women’s Soccer Team and also featured in O magazine. With each collection they are challenging norms and design principles, giving us accessories that are just like them, bright, bold and fearless.Read their story