About Deluxebase

Deluxebase – from our family, to yours Deluxebase is the world’s largest supplier of animal and science-themed toys, gifts and souvenirs. We’ve always been about family – about delighting and educating children, and bringing joy to their experiences, and as a family business, we continue that ethos to this day. Deluxebase was launched in 1994 by brothers Rob and Phil Hudson, brothers who began their love affair with animal and science-themed toys and gifts, selling on markets in towns and cities all over the UK. What started as a hobby for some pocket money quickly grew, and before we knew it, we were supplying toy shops and visitor attractions with the same products that had proved so popular. Fast forward 30 years, the family is still front and centre, and we’re the trusted name in animal and science-themed gifts, toys and souvenirs. We are proud suppliers to over 75% of major UK and European animal and science-themed attractions, in addition to a myriad of other gift and toy stores. We launched our range in the US in January 2023 and we are finding our success in UK and Europe is continuing in North America with customers large and small being delighted with our range and customer service. We ensure our factories meet internationally recognised environmental and social accountability standards, and that our products meet relevant product safety legislation, while we continue to work tirelessly to reduce our environmental impact and carbon footprint.Read their story