About FLAX & STITCH

Muriel, the founder of Flax & Stitch, has her head full of ideas and wishes that the days could last longer than 24 hours! As an eco-responsible, working mum, she wanted to create easy to use, effective zero waste solutions to limit the family's use of plastic bags, aluminum foil and other disposable packaging. Back in 2007, all this came together and Flax & Stitch was born! Flax, which means 'lucky charm' in Swedish, is the name of the golden retriever that Muriel had welcomed into her family just before launching her project. He arrived as a gift in her life at a very special time ... 'Stitch' was added to cover the textile design and craft aspect of the brand. In case you were wondering - this explains the reason for the paw in our logo ...The Flax & Stitch paw is a stamp to certify the quality of our products! It also adds a 'lucky charm' to each one. Read their story