About Stanley Jr

Red Toolbox house of brands have been challenging kids’ imaginations while keeping them active and engaged for generations. Red Toolbox was established in 2007 by Ami Rosenfeld who had a dream of creating real working tools for kids. After completing a DIY project with his young son, Ami envisioned tools that were ergonomically designed to fit smaller hands and created the Stanley Jr. brand together with Stanley Black and Decker. Stanley Jr. is the leading brand in its category, controlling 95% of the real tools for kids and DIY wooden kits market. Through the years, Red Toolbox continued its rapid expansion and success with the addition of pretend play category, as well as gardening tools for kids, and take apart vehicles under many different brands including Stanley, Black and Decker, Craftsman and Tasty. Red Toolbox’s newest addition to its house of brands is the Tasty brand from Buzzfeed. Tasty is the #1 social food network in the world with over 1.4 billion subscribers. Red Toolbox adapted the fun viral and creative aspect of Tasty into a line of amazing pretend play kitchen items for kids that guarantee hours of fun and learning in the kitchen. Read their story