About iteration

iteration is a new community-driven, sustainable intimates brand co-created with 1,200+ women and led by a veteran lingerie designer with 15+ years of experience. In co-creating during product development, we’ve designed bras + undies women actually want to wear. (8 of 10 women who try on iteration products in-store purchase). Our collection solves real fit and comfort issues across inclusive sizes, ages, and skin tones, using premium fabrics and materials to elevate intimates for the next era. (XS to 3X sizes with standard and fuller cup options). We primarily use TENCEL™ Modal, a luxe, plant-based fabric that’s 2x softer, 2x stronger, and 50% more absorbent than cotton, naturally odor-resistant, and far more durable. It also uses up to 20x less water to produce than cotton, making it a smarter, more sustainable choice. Our products fit a growing category for Everyday Comfort as well as niche needs including; post-surgery, scar tissue, limb difference, mobility, neuro-divergent, sensory issues, and skin conditions. iteration products address major pain points. Women wanted a comfortable bra that supports without wire - we created a proprietary hidden support sling that gives wireless shape and lift. A majority complained about slipping bra straps - we utilized a new, innovative material that stays in place. Our community was frustrated by undies that dig and caused panty lines - we eliminated elastics for a smooth look. iteration is the next era of intimates. Read their story