About absolutely natural lifestyle

Absolutely Natural Lifestyle is a UK-based, family-run soft furnishings brand committed to sustainability and craftsmanship. Inspired by a love for nature and a desire to create meaningful home decor, the brand offers eco-friendly products made from recycled cotton, jute, and seagrass. Each item is designed in-house in the UK and handmade by skilled artisans in India, continuing a centuries-old tradition of craftsmanship. The brand's mission is to create beautiful, durable furnishings that are environmentally responsible. By using natural, sustainable materials, Absolutely Natural Lifestyle promotes slow, thoughtful consumption in contrast to today’s fast-paced, disposable culture. Their collection includes cushions, rugs, and throws that not only add warmth and style to homes but also tell the story of the artisans who crafted them. Absolutely Natural Lifestyle takes pride in its ethical approach, ensuring fair wages and safe working conditions for the artisans in India. The partnership between the brand and these artisans honors both craftsmanship and human dignity. Every piece is unique, reflecting the hands that made it and the family values at the heart of the business. By creating products that last for years, Absolutely Natural Lifestyle aims to bring nature’s beauty into homes while reducing environmental impact. Their vision is to inspire people to live with intention, choosing products that are not only beautiful but also sustainable and rooted in tradition.Read their story