About Rufus & Coco

At Rufus & Coco, we’re on a mission to help our furry friends live their best lives! We know that better pet relationships make better humans and better humans make a better world. So we’re here to deliver high-quality, innovative and eco-friendly pet products and experiences at a level of care commonly reserved for humans. Because when pets live large, all of us do too. Our Story In 2008, Anneke van den Broek was on a mission. With a passion for animals that runs in her family, she set out to fill the gap in the pet care industry for a lifestyle brand offering innovative, eco-friendly products and experiences that are loved by pets and their humans. The result was the launch of a business that has grown to become an internationally awarded range of natural high performance cat litter, grooming & cleaning products, vitamins, accessories, treats, toys and more. Today, Rufus & Coco is proud to be a homegrown Australian brand that is loved by pets and people across North America, Singapore, New Zealand to name a few! In addition, we also operate Australia's premier dog and cat grooming salon,The Fur Salon by Rufus & Cocoin 3 locations, Mosman, Balgowlah and Queens Park. We’re using our voice to advocate for the rights of pets and their parents, and we truly believe that by helping pets live large, our business can make better connections between humans and pets for a better world.Read their story