About Better Sour

Candy for Flavor Seekers Better Sour is an award-winning sour candy company founded by two lifelong best friends from Hawaiʻi. Inspired by the world’s most vibrant fruits, the brand layers bold tartness with the highest quality ingredients to create an exquisite sour experience. Better Sour has been featured by Food & Wine, Bon Appétit, Good Morning America, The Today Show, Forbes, The Guardian, Inc., and Nosh. Crafted for indulgence: candy that’s vegan, low sugar, high in fiber, and free from artificial junk. Certified women-owned and made in the USA. Read their story