About Green-Beauty Co

Green-Beauty Co began as a response to modern beauty’s obsession with excess—too many products, too many actives, too many promises. But the body, especially a woman’s body, doesn’t need more. It needs less, done with intention. As we evolved, we realized our original name no longer fully captured the depth, cultural grounding, and intentionality of our mission. For trademark clarity and to support the next phase of our growth, Green-Beauty Co is becoming Aroota by GBCO—a name that reflects who we have always been. We are slowly transition into Aroota while closing GBCO chapter!!! Read their story