About Fig For Kids

At Fig, we’re on a mission to get back to basics in a way that’s better for all, and way more fun. Fig grew out of a core belief that kids' clothes should be a joy to wear and free from planet-polluting toxins that can harm developing bodies. We have big dreams for a world where shopping sustainably is the standard. But eco-friendly doesn’t have to translate to bland and boring. Brighter days are ahead. It was natural for us to start with underwear, the hardest-working item in a child’s wardrobe that is also closest to their most sensitive body parts. To us, the perfect pair of underwear is one you don’t have to think about. We’ve spent years doing our homework so you don’t have to, and honestly, we’re pretty sure we’ve nailed it. We want to be the kidswear brand that you can come back to again and again, from the potty training years through their first day of middle school. Parenting is full of tough decisions. We hope we can at least make this part easy for you.Read their story