About Crazy Rumors

The Crazy Rumors brand was created by Edie and Brian Himmel, a creative couple determined to find the perfect lip balm! It was in 2003, in Brooklyn, New York, after realizing that the composition of lip balms was either too simple or too chemical, that they decided to create high-quality, fun lip balms made from natural ingredients and intriguing flavors! It became their obsession, but finally, after many sleepless nights and trials, they found their dream formula: vegan, 100% natural, with fun flavors and packaging as crazy as they are. They started full of hope by going door-to-door across New York, wishing to spread the rumor... The perfect lip balm exists! The feedback was immediate, and the Crazy Rumors balms were adopted. They are now in France through the company Lysea, which shares the same values as Crazy Rumors.Read their story