About Shasèl

JOAN ARREY WAS BORN A FEW YEARS AGO IN MANLLEU, PROVINCE OF BARCELONA, FROM A VERY EARLY AGE HE FELT COMFORTABLE IN THE LEATHER SECTOR, KNOWING ALL THE PHASES OF ITS MANUFACTURE, PRODUCTION AND CARE. HIS INTEREST IN THIS FASCINATING WORLD TURNED INTO PASSION AND AFTER GOING THROUGH SEVERAL PROFESSIONAL FACETS ALWAYS RELATED TO THE WORLD OF LEATHER, HE DECIDED TO CREATE HIS OWN SHOE BRAND: SHASĒL, IN WHICH HE HAS INVESTED ALL HIS KNOW-HOW AND ENTHUSIASM TO MAKE FOOTWEAR THAT COMBINES THE BEST LEATHER WITH THE MOST GENUINE DESIGN IN WHERE EACH PAIR OF SHOES ARE MADE WITH THE CARE OF THE MOST EXCLUSIVE CRAFTSMANSHIP. JOAN PUTS HIS IMPRINT AND CARE INTO EACH OF HIS PIECES AND DYES IT WITH MAJESTY AND INTEGRITY TO FORM A BRAND THAT GOES BEYOND FASHION AND IS BASED ON THE CULTURAL AND HUMANIST VALUES THAT HE HIMSELF PROJECTS. THE INSPIRATION THE VICISSITUDES EXPERIENCED BY HIS GRANDPARENTS AND PARENTS, HIS COMMENDABLE EFFORTS TO SURVIVE, THE PATIENCE AND TEMPERANCE TO RESIST IN THE MOST DIFFICULT MOMENTS AND THE AMBITION TO IMPROVE EVERY DAY AND NOT GIVE UP IN THE FACE OF ADVERSITY WERE THE INSPIRATION TO PERPETUATE THE PRINCIPLES OF IMPROVEMENT AND AMBITION OF JOAN ARREY, WHO PRINTS AT EVERY STEP HIS DESIRE TO MAKE HIS TRADE A WAY OF LIFE, BASED ON RESPECT FOR THE ENVIRONMENT, THE EMPOWERMENT OF ARTISAN WORK AND CARE FOR EACH OF THE PEOPLE WHO WORK TO FULFILL THE DREAMS OF THAT SON, GRANDSON AND BROTHER.Read their story