About Why Not Brand

OUR STORY Founded 2015 Two Italian brothers from Naples created Why Not Brand and the opened their first showroom in Aversa, Naples. September 2016 Opened at Centergross Bologna, Italy. Announced that Why Not Brand stocked in 250 shops throughout Italy and 70 throughout Europe. Two year of intense work towards a single goal – 'transforming an idea into a brand'. May 2018 Opened the first retail shop in Bologna, Italy ‘Behind every goal accomplished there is a new start. Behind every result there is another challenge’. May 2019 Opened the second retail shop in Ravenna, Italy ‘The best things are achieved only with the maximum of passion, love and sacrifice’. August 2019 Launched into the UK market Rapidly growing through Europe the last few years, WNB arrived in the UK, launching a new website, selling and distributing directly from the UK. Why Not Brand is a result of hard work, dedication, futuristic-thinking minds along with trust and knowledge of the Why Not Brand audience. OUR STYLE Great stories don't just stand still. They evolve, change over time and are influenced by what surrounds them. Each garment represents our passions and the desire to communicate a different point of view about the world: a story. A story that comes together where everyone can identify through our collections to make their own mark and tell their story. Our collections are influenced by English street-style, use mimetic textures and colours, along with a hint of inspiratiRead their story