About KUSUM

At KUSUM, beauty begins with balance — between nature and science, tradition and innovation, care and confidence. Inspired by the purity of nature and the art of holistic self-care, KUSUM was founded with a simple mission: to create clean, effective, and soul-nourishing products that support the health of your skin, body, and hair — every day. Proudly made in beautiful California, our products are thoughtfully formulated using time-honored botanical ingredients and modern skin science. The name "KUSUM," meaning flower in Sanskrit, reflects our deep respect for nature’s gentle power and the beauty that blooms from within. From luxurious face serums and restorative hair oils to rich body care treatments, KUSUM is designed for spa rituals, wellness routines, and daily use alike — transforming everyday skincare into a moment of calm and connection. Whether you're seeking deep hydration, soothing repair, or radiant rejuvenation, KUSUM delivers results you can feel — without harsh chemicals, synthetic fragrances, or animal testing. At KUSUM, we believe true beauty is rooted in purity, purpose, and presence. Welcome to a self-care experience where every drop is a return to natural wellness.Read their story