About Rugged Beauty

We Are Rugged Beauty. We're a non-toxic clean beauty brand free of 21 harsh chemicals in our nail polish. Made In The USA, and women-owned, we offer healthier, long lasting and durable nail polish for active, outdoor, industrious and hardworking women who aren't afraid to dig into life! We care about our customers! That’s why our polish does not contain the following harsh ingredients: Animal derivatives Toluene Benzene Xylene Formaldehyde releaser Formaldehyde resin Phthalates Cyclic Silicones Camphor Methyl ethyl ketone (MEK) Glycol ethers of Series E Hydroquinone (HQ) 4-Meethoxyphenol (MEHQ) Triphenyl Phosphate (TPP) Nonylphenol Ethoxylates, Tert-Butyl Hydroperoxide Chromium Oxide Greens Bismuth Oxychloride Carcinogenic mutagenic reprotoxic (CMR) substances Ethyl Tosylamide Synthetic Fragrance With appropriate application of one of our base coats, two coats of polish and one of our top coats, our customers report experiencing fewer chips with manicures lasting up to 7 to 10 days. Collections like The Great Outdoors, Lake Day, Toil & Bloom, Work Ethic, Authentic, Protect & Serve, and b.shaye all serve to offer a variety of rich shades for our customers that also appeal to all ages. We also care about our planet and give 1% of our annual revenue to nonprofits focused on preserving the Rugged Beauty that surrounds us all!Read their story