About Viva Sole Shoes

At Viva Sole, we believe a woman should never have to choose between beauty and comfort. Born in Miami and handmade in Italy, Viva Sole was created for women who move through life with ambition, elegance, and strength — women who want heels that empower them, not slow them down. Founded by Romanian-American designer Oana Jarca, Viva Sole is deeply inspired by the resilience, femininity, and confidence of Eastern European women. Growing up in a culture where women expressed pride, discipline, and self-respect in the way they carried themselves, Oana developed a lifelong appreciation for craftsmanship, detail, and timeless style. After moving to the United States and pursuing advanced studies in fashion, she set out to create a luxury footwear brand that merged European artistry with modern functionality. Designed in Miami and handmade in Italy by skilled artisans, every Viva Sole shoe is created with meticulous attention to comfort, balance, and refined aesthetics. We work with premium Italian leathers and carefully selected materials to ensure softness, durability, and an elevated feel from the very first wear. What makes Viva Sole different is our commitment to comfort technology without compromising luxury design. Our signature SUPERBUMP® AIRFIT NATUR GEL insole technology was developed to help absorb impact, support the arch, and provide greater stability throughout the day and night. Read their story