About Sasswear

Proudly women-owned, operated, and veteran-owned. Our products are handmade in USA. Sasswear was born when founder Kelly, a former Aerial Artist invented light up pasties as a way to stand out on stage. From this spark, Sasswear grew into a brand dedicated to celebrating individuality, confidence, and bold self-expression. Our Light Up Pasties have been featured on The Ellen Show, Miley Cyrus' Instagram, Starz Premier, New York Fashion Week, and the movies The Week Of and Beach Bum. Each piece, from our iconic light-up pasties to our glow-enhancing festival accessories, is designed to help women embrace their unique brilliance and take center stage. Inspired by the energy of festivals and the freedom of self-love, Sasswear empowers women to own their space and radiate their power. Life is a party, and Sasswear ensures you’re always ready to shine. Read their story