About Lifelines

We are excited to announce a break-through new company from Melissa and Doug Bernstein who are co-founders of the incredibly successful Melissa & Doug Toys. Lifelines has created a revolutionary suite of well-being products that bring the same innovation and creativity to the adult wellness space that Melissa and Doug brought to children's toys 30 years ago. We have filed for 16 patents and believe we are creating an entire new category of well-being. The assortment comes with show-stopping, evocative packaging and we can provide visuals that will elevate in-store experience. The consumable nature of the line will have them coming back for more. This is only the beginning with a constant stream of innovation and new categories planned for the years ahead. Read their story