About Parekh Bugbee

Parekh Bugbee is a family owned business offering reinvented classics & wardrobe essentials. We create pieces that are made to last beyond seasons. Traditional methods & new techniques merge to form timeless collections. Payal Parekh Bugbee was born in Mumbai & spent a decade in New York City where she studied at the Fashion Institute of Technology while assisting top line commercial & portrait photographers. In those years, she developed her own fashion and documentary photography. As a child in India, Payal grew up observing the work of her father, Bharat Parekh, a self-taught textile designer & manufacturer of premium fine-printed silks for the last 45 years. At 17 years old, and without any formal training in textiles or design, he started his printing business from a cardboard box. Decades later he would earn world-class recognition for his print skill and design. This early exposure to innovative craftsmanship, exquisite color combinations and the art of traditional silkscreen printing happening daily in her family-owned factory, enriched Payal’s vision moving forward in life. Fashion for Payal is not about status or the price of a product. Instead, the importance lies in the story behind the intention, concept & making of each individual product. She has a commitment to bringing forward the human dimension of artisan clothing and accessories. Read their story