About Rainbow Loom

Rainbow Loom holds a significant market share in the craft and toy department, particularly in the rubber band crafting segment. Our success is driven by innovative product, strong brand recognition, broad distribution, and active community engagement. While facing challenges like market saturation, our brand's ongoing innovation and global expansion efforts continue to help sustain our market position. We continue to focus on our commitment to product innovation and quality play to broaden our reach in toys and crafts. We encourage you to see what's new and to explore your creativity with Rainbow LoomRead their story