About Hoop 'Til It Hurts!

Hoop ‘Til It Hurts! Is A Way of Living. It’s doing your very best and trying your hardest to become better — a better ball player and a better person. -Hoop 'Til It Hurts! has collaborated with Skechers on a multiyear domestic and international licensing agreement for kids basketball shoes and slides. www.skechers.com/m/hoop-til-it-hurts Hoop ‘Til It Hurts! apparel was created to support kids who want to play basketball. We want to celebrate the kids who have the drive to play hard and to give them the resources they need to stay on the court by providing uniforms, paying for tournament fees or for travel. But life doesn’t end on the basketball court and many of these kids need more help at home or at school. Hoop “Til It Hurts! partners with organizations, like Project Education Plus, by donating 20% of all proceeds from apparel sales. -About Our Founder- Michael Horton wanted to find words to describe how basketball helped him overcome a childhood full of obstacles. He grew up in one of the toughest neighborhoods in Chicago. The adults around him didn’t get up and go to work every day. Drug and alcohol abuse was present. Basketball was where Michael learned to be accountable and when he played, he gave everything. He hooped ‘til it hurt. In return, basketball gave him positive male role models and the drive to become a better version of himself.Read their story