About OBEY Clothing

OBEY Clothing emerges at the intersection of art, design, and cultural critique. Founded on the creative vision of artist Shepard Fairey, the brand traces its origins to a singular act of intervention: an absurdist sticker conceived in 1989 while Fairey was a student at the Rhode Island School of Design. What began as an experiment in subversion has since evolved into an expansive street art campaign and a widely exhibited body of fine art. Launched in 2001, OBEY Clothing functions as a natural extension of Fairey’s practice. It serves as a way to bring his imagery, ideology, and narrative into everyday life. The garments are not simply fashion but act as mobile canvases for cultural commentary. They draw influence from classic military apparel, industrial workwear, and the cultural movements that have guided the brand across time. The ethos and inspiration behind OBEY are deeply rooted in the ideals of punk rock, skateboarding, and independent art. While these values remain central, the brand continues to evolve, adding layers of meaning through experience, collaboration, and a constantly shifting cultural landscape. OBEY is an ongoing inquiry into the dynamics of image, identity, and influence. It resists easy categorization and chooses instead to inhabit the space between the street and the gallery, the personal and the political. What remains is a commitment to critical engagement, visual resistance, and the belief that clothing, like art, is a medium for dialogue.Read their story