About SNIDER

Staci Snider, creative director and designer of her namesake SNIDER collection, is a modern woman in motion — dynamic, gifted, and strong. Like the women she designs for, she’s sure of what she does and where she’s going. The SNIDER collection blows up tired notions of what is possible: at once powerful and pretty; feminine and ferocious; rebellious and refined; jaw dropping, but never desperate or pretentious. Staci’s designs aren’t about following trends; they are about raising the bar, and then raising it again and again. A former world-class track athlete, Staci imbues her innovative creations with an athletic sensibility rooted in determination, confidence, freedom, kinetic grace and high-performance. The same can be said for the groundbreaking, doing and producing women who wear them. SNIDER (German for “tailor” BTW) reflects the well-travelled, astute, spirited and spiritual ethos of their designer. Come-hither exposed linings, disruptive edges, iconoclastic seaming; visionary textures, shapes and shades — Snider's pieces deconstruct the deconstructed look, even as they re-invent it. SNIDER designs amp up functionality with 1,000 watts of personality. For the women who wear SNIDER, this unique alchemy makes the transition from daytime to evening as simple as a change of shoes — from rat-race to ravishing; meeting room to mezzanine; client to club, Gate 7A to 7th Ave. This vivacious versatility empowers the wearer with a world of possibilities and opportunities.Read their story