About Pedaller Designs

You know that feeling when you find the perfect card—one that makes you grin, reminds you of a friend, or sparks a childhood memory? That’s exactly what Pedaller Designs is all about. I’m Emily Skinner, the artist and owner behind Pedaller Designs, based in Alberta, Canada. What started in 2016 with a bicycle, a sketchbook, and a mission to spread smiles has grown into a colorful line of over 300 SKUs designed to bring smiles to our everyday and help people connect. My goal is simple: to make your card wall stand out with fresh, cheerful designs your customers can’t resist. Pedaller Designs is known for playful, personality-driven artwork and bright, cheerful colors. Every card starts with my hand-drawn illustrations—no stock images, no AI—often inspired by my four boys and our family adventures. Our award-winning Monster Birthday Card, sweet new baby designs, and kid focused birthday cards are consistent bestsellers. We also offer something extra with our NEW interactive Eye Spy series—cards that double as a game and bring a fun surprise to your racks. Our stockist love that we make stocking their stores easy with themed collections for book lovers, outdoor adventurers, and dog people, helping you reach niche shoppers. With low minimums, fast fulfillment, and new launches three times a year, Pedaller Designs is here to make ordering easy and to keep your shelves full of cards that bring joy and are a hit with your customers.Read their story