About Mercantile 12

Mercantile 12 creates top-selling souvenirs for sought-after destinations across the U.S., inspired by the relaxed-yet-refined lifestyle of Napa Valley. Our product line features custom mugs, tea towels, totes, insulated drinkware, and apparel—each designed with a clean, sophisticated aesthetic that celebrates local flavor. Our wholesale partners include resorts and spas, gourmet markets, cafes, wineries, and gift shops. Buyers choose from 20 uniquely styled collections, each tailored to your town or destination. Want your brand or logo featured? We love to customize—whether you want it seamlessly integrated into our designs or standing proudly on its own. Founded in 2014 at the San Francisco Gift Fair by Janet Tupper, a veteran in sales, marketing, and product development, Mercantile 12 was inspired by wine country, and love for all things local. After a move from Seattle to Napa in 2017, Janet and her partner Christopher Dunagan grew the brand into a national presence. Today, Mercantile 12 is carried by retailers in 42 states and is known for exceptional sell-through and loyal reorders. Read their story