About Vitastars

VitaStars is deeply rooted in a personal journey of transformation. Our founder, a father with sickle cell anemia, became frustrated with frequent hospital visits and chronic pain. Determined to take control of his health, he committed to a lifestyle of exercise and healthy eating. This journey not only improved his life but inspired him to build a healthier future for his family. When he became a father to three beautiful daughters, his research into nutrition and sickle cell informed his desire to give them the best start possible. He created VitaStars—a company built around the first all-natural, plant-based gummy vitamin designed with children in mind. Shaped like stars, these vitamins aren’t just about health—they’re about aspiration, with a mission to encourage kids everywhere to "Reach for the Stars." Read their story