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Until 2017, the idea of creating a shoe company was a pipe dream of someone who’d only ever worked in an office. I believed that men’s footwear didn’t have to be banal, run-of-the-mill and unimaginative. Whilst grafting in the UK automotive industry I noticed it was hard to buy shoes or boots that were comfortable, suitable for daily usage, stylish yet displayed individuality, and made me feel proud to wear. A chance purchase (or two) whilst visiting family in Australia I started to build a collection of footwear that I liked but still found it extremely difficult to maintain for everyday wearing. With my interest in footwear peaked and after months of research I undertook an intensive bootmaking course with a master cordwainer in Bethnal Green, London, to handmake a pair of victorian style oxford boots. Learning the skills to design, create patterns, choose materials, click & close uppers, last and soling the boots only increased my need to understand more and drive the creativity in my own direction. Enjoying the experience thoroughly I undertook further online courses, found suppliers for materials, built a network of mentors to further my hands on experience and started to build a portfolio of (slightly crazy) footwear made for friends and family... Don't Follow The Crowd was born!
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Unlock wholesale pricing
Until 2017, the idea of creating a shoe company was a pipe dream of someone who’d only ever worked in an office. I believed that men’s footwear didn’t have to be banal, run-of-the-mill and unimaginative. Whilst grafting in the UK automotive industry I noticed it was hard to buy shoes or boots that were comfortable, suitable for daily usage, stylish yet displayed individuality, and made me feel proud to wear. A chance purchase (or two) whilst visiting family in Australia I started to build a collection of footwear that I liked but still found it extremely difficult to maintain for everyday wearing. With my interest in footwear peaked and after months of research I undertook an intensive bootmaking course with a master cordwainer in Bethnal Green, London, to handmake a pair of victorian style oxford boots. Learning the skills to design, create patterns, choose materials, click & close uppers, last and soling the boots only increased my need to understand more and drive the creativity in my own direction. Enjoying the experience thoroughly I undertook further online courses, found suppliers for materials, built a network of mentors to further my hands on experience and started to build a portfolio of (slightly crazy) footwear made for friends and family... Don't Follow The Crowd was born!