About Anna and Eve

As new parents, we were frequently reminded that some babies fall asleep easily and sleep all the time; some don’t. Our daughter, Eve, did not. She was not one of the quick-to-sleep, easy-to-sleep babies. Eve would not sleep unless she was swaddled. We learned about swaddling shortly before her birth, but what swaddling diagrams don’t show is that babies are really strong, and they fight back while you try to swaddle them. One evening, just seven days home from the hospital with our new daughter, mommy nursed Eve to sleep and then washed diapers in the other room while daddy was on duty if baby awoke. And of course, she did. She had wriggled her arms free from her swaddling blanket and needed to be re-swaddled to fall back to sleep. Exhausted and incapable of the origami mastery required for traditional swaddle blankets, Robert lay awake holding Eve’s little arms down at her side so she would sleep. As he lay there, Robert mentally deconstructed swaddling into the fewest necessary steps, using the least fabric possible. It was at that moment that he envisioned Swaddle Strap®: a strap-within-a-strap swaddle that could be done quickly, safely and securely by even the most sleep deprived, new parent.Read their story