About Gentle Habits

Rather than give you advice, at Gentle Habits® we believe you have the answers within yourself — we create products to prompt you to explore your own daily rituals with Incense and unique products, for creating space to become present, grounded and captivated by the everyday. This is Incense launched in 2019 as a side hobby when Sophie, the founder, rediscovered incense and found it helped her slow down and be present. This is Incense gave Sophie a vehicle to create and share new products that have helped her overall well-being and mental health. (Growth) Gentle Habits, This is Incense parent company, launched in November 2022. The product range has grown from This Is Incense to Shower Ritual body products, Diffuser oils, Tea, Journals and Dive Masks. (Local) All Gentle Habits products (with the exception of Dive Masks, car diffusers and glass vessel holders) are made in Australia. We dip our incense and pack the sticks by hand in Torquay, Victoria. (Community) We currently employ several SurfCoast locals at our head office (most of whom are working mums). It is very important to us to create jobs for the local community rather than outsource to a third party warehouse. (Philanthropy) We have raised over $50k for the Brain Cancer Foundation and Givit for Northern River Floods. We donate a portion of every order to our partner in promoting mental health and wellbeing to young adults, Speak and Share. Read their story