About Yofiit

I started my journey to plant-based conversion 15 years ago, not because it was all in the news. It was a hard and long journey as I tried very hard to understand all I could about the pillars of plant-based nutrition. So when I decided to launch a line with plant-based ingredients, it was because I wanted to give people access to more nutrition, not less. I wanted to ensure people would continue to eat a clean diet with fewer ingredients but only the ones that matter… Because what is the point of saving the planet by turning to plant-based if we are not going to be around to enjoy it by eating all this crap? I was frustrated seeing the so-called nutritional bars with close to 20 grams of sugar or sugar alcohol. We saw an opportunity to create bars that would sustain overtime instead of providing a crash and burn experience. Since we also know much more now about gut health and how it impacts mental and physical acuity, I felt it was our responsibility to ensure that our bars would help at enhancing gut health instead of destroying it. We also followed the same process in creating our no sugar lines of bars and granolas with immunity boosting adaptogens. Cheers, Marie Co-FounderRead their story