About Educating AMY Ltd

Featured in Oprah and loved by parents, pediatricians, and developmental experts worldwide, Educating AMY’s 10X award-winning quiet books were named Best of Barnes & Noble Holiday 2024. Founded by Holly, a Medical Sciences graduate, and Ash, an engineer, our journey began when becoming parents sparked a desire for toys that combine science, quality, and simplicity. We created heirloom-quality quiet books-100% hand-stitched using traditional techniques-that are minimalist, durable, and travel-friendly. Our books nurture fine motor skills, creativity, and problem-solving without screens or single-use plastics. Each purchase supports education for girls in rural India, making play a force for global good. Trusted by families and experts alike, Educating AMY stands for purposeful play, timeless craftsmanship, and a brighter future-one quiet book at a time.Read their story