About AWWA

AWWA is a female and indigenous founded period underwear brand from New Zealand. AWWA is derived from the Māori word 'awa' meaning river or flow. Māori referred to their period as te awa atua - the divine river, and this is the foundation of our brand. Our mission is to do our part to eradicate period poverty, to have a net positive impact on our environment, and to change the narrative to ensure positive emotions about periods. For many of us, how we talk about our own period and what we learned when that day came, is so very different to how it was spoken about by our Tipuna (ancestors). As mothers to daughters, AWWA founders Kylie and Michele wanted to advocate for, break down the barriers, and unpack the stigma around periods that we have all faced. We are proud to be B Corp Certified—this certification measures a company’s entire social and environmental impact—and have saved 35 million single-use products from landfill. Read their story