Primary wholesale
Top Shop
To earn Top Shop status, brands must:
Earn a 4.8+ rating over the last 12 months
Fulfill orders quickly & smoothly
Run a world-class shop page
Maintain a fresh catalog
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New York, NY
Delivers by Jul 6-15
About Primary
Primary, founded in 2015 by two moms, is on a mission to encourage every kid to be the truest version of themselves. They believe that getting dressed can be a powerful act of self-expression, so they make a rainbow of simple, slogan-free styles for babies and kids—not boys and girls—that are super soft, durable, and all free of itchy tags, bumpy seams, and other fussy details that get in the way of play.
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from independent makers and artisans.”
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Ratings and reviews
Relevance
Top Shop celebrates exceptional brands who have earned a 4.8+ rating over the last 12 months, fulfill orders quickly and smoothly, and maintain a fresh catalog.
4.6
Brand rating (14 reviews)
5
11
4
2
3
0
2
0
1
1
4.7
Product quality
4.9
Fulfillment
5.0
Communication
Great basics, easy transaction, quick shipping!
Great basics, easy transaction, quick shipping!
Jun 23, 2026 • C • New York, NY, United States
Purchased products:
I purchase a lot of Primary clothing for my own kids directly from the brand's website, so it seemed a no-brainer to start selling it in our store when I found it on Faire. Such good quality, especially for the price point. People love it. The myriad of color options is perfect for our store. It doesn't feel like a risk to purchase, and I appreciate the expanded variety this year compared to last here on Faire's site.
I purchase a lot of Primary clothing for my own kids directly from the brand's website, so it seemed a no-brainer to start selling it in our store when I found it on Faire. Such good quality, especially for the price point. People love it. The myriad of color options is perfect for our store. It doesn't feel like a risk to purchase, and I appreciate the expanded variety this year compared to last here on Faire's site.
Jun 15, 2026 • Abby • Leland Township, MI, United States
Purchased products:
Shipping was fast! And the quality of their products were great! My only complaint was with myself for not ordering more at first!
Shipping was fast! And the quality of their products were great! My only complaint was with myself for not ordering more at first!
Jun 4, 2026 • Melissa • Central Point, OR, United States
Purchased products:
OMG we love Primary and the products are selling so well!
OMG we love Primary and the products are selling so well!
May 19, 2026 • Gina • Coronado, CA, United States
Purchased products:
Amazing quality and amazing prices! My customers loved everything.
Amazing quality and amazing prices! My customers loved everything.
May 7, 2026 • Kalissa • Whiteland, IN, United States
Purchased products:
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