About The Bearded Chap®

Here’s a refined 1500-character version of your brand story for Faire: The Bearded Chap – Australia’s Pioneer in Luxury Men’s Grooming At The Bearded Chap, we don’t just create grooming products—we craft confidence. Founded in 2013 by Luke Swenson, we launched Australia’s first beard grooming brand with a single bottle of our Original Beard Oil. Today, we’ve evolved into a globally recognised men’s grooming company, trusted by thousands worldwide. For over a decade, we’ve led the way in beard, hair, body, skin, and fragrance care—refining, innovating, and setting new standards. Our mission is simple: to create superior grooming products that empower men to look and feel their best. With a presence in 50+ countries, The Bearded Chap is a trusted name among barbers, retailers, and discerning customers. Unlike mass-produced brands, we manufacture our products in-house at our state-of-the-art facility in Brisbane, ensuring the highest quality. Every bottle, jar, and tin is a testament to luxury, performance, and authenticity. Grooming is more than a routine—it’s a statement. A commitment to confidence, discipline, and self-respect. Whether it’s a perfectly styled beard, a sharp haircut, revitalised skin, or a signature scent, The Bearded Chap ensures you step out looking sharp, feeling fresh, and owning every moment. Join the fraternity where heritage meets innovation, and luxury meets craftsmanship.Read their story