About Sadie & Flo

Hi! I am Sadie, a UK-based illustrator and founder of Sadie and Flo Ltd. I create my illustrated Art using gouache and digital painting and incorporate collage to create products that are completely unique and unlike anything else on the market. I am a colour, fun and sparkle enthusiast and this is transparent in my work. This is only the start for Sadie & Flo - I opened my business in November 2020 and have since become a partner of Fy!, began my wholesale journey, developed new product ranges (such as my very popular starsign range and The Cocktail Collection) and created bespoke commissions for a loyal and engaged client base. My motive is to inspire people by offering something that reminds customers of magical worlds they will have read about in books as children but long since forgotten, and in a world of beige and grey, I am passionate about creating something different. My work tilts towards the sixties and seventies retro feel, due to my love for aesthetics from those eras! I am continuing to build my brand and an authentic, organic following. Please message me if you have any questions - I am very friendly and I would love to hear from you! Thank you, Sadie.Read their story