About Axel & Ash

Nestled in the lush coastal paradise of Byron Bay, Australia, Axel & Ash is a design and publishing house dedicated to creating beautifully crafted journals and lifestyle products that empower you to "Live Your Dream Story." Renowned for our unique and inspiring range, our offerings stem from a passion for adventure, storytelling, and the pursuit of dreams. Today, Axel & Ash’s creations are embraced by dreamers, style-makers, and jet-setters worldwide. Our carefully crafted journals, where every page is individually designed, stand out from the average notebook in that each page has new, different thoughtfully curated prompts and questions, guiding and inspiring the user to live their best stories and capture every moment along the way. Our journals have found pride of place in top boutiques and bookstores around the world like Anthropologie, Barnes & Noble, and the iconic Shakespeare & Co. in Paris. With a range that's been called ' the perfect gifts' for women aged 15 to 85, Axel & Ash journals are truly diverse, catering to anyone from the young bucket-list dreamer to the expecting mama or retired road-tripper. More than just notebooks, our journals serve as companions for every chapter of life, encouraging self-reflection and celebration of life as it is. We believe that every story matters, and we invite you to write yours with us—one page at a time.Read their story